Believe it or not, it wasn't that long ago that the UK market was not interested in online slots at all. Pretty much a permanent resident of any modern online casino is the online slot machines which come in a variety of fun shapes and sizes. On top of the additional value that these new sites offer you tend to find that the overall quality and experience at these casinos is far superior to what many of the more traditional casino apps have to offer.Īs more and more operators turn towards gamification to try and appease the demand we're expecting to see a lot more new casino sites launching in the UK that really up the ante in the gamified scene. In a lot of ways, you can see the achievements concept as a more advanced loyalty system than your average website offers. One of the best things about the casino sites embracing this new casino trend is the extra value - real cash value - that some of these achievements based gaming systems open up. That said, if you're sitting there thinking 'gamification is not for me' you may want to reconsider. There is no getting away from the fact that gamification appeals primarily to the youth of today, anyone pre-Millenial is unlikely to relate to a gamification concept. More recently we've seen even more new casinos pop up in the UK such as Ace Online Casino, with its famous Mega Reel bonus features and other fantasy-based casino sites with virtual land where you can build your own characters by using credits earned whilst gambling. The likes of Casimpo and PlayZee were early entrants. In fact, some new casino sites that have launched in the last two years have given it a real good stab.

Truthfully the answer to this question is - slowly - but it's not for the want of trying.

How are new online casinos embracing gamification? This powerful combination has driven companies such as King to unprecedented levels of success as they built an army of engaged and loyal customers that are prepared to spend real cash to reach the next levels or gain an advantage over their peers. It's a simple concept, offer a game for free to attract new players then do two things: Initially, the appeal was obvious for freemium style games. Ever since the likes of Candy Crush burst onto our mobile devices the UK population has had a thirst for gamified and freemium style games that has never really subsided. You don't need to be involved in the online casino industry to know that the whole world is going gamification crazy and especially so at new casino sites.

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